BMW Concept 4 [x5]

"Controversial" is one of the nicer words used all over internet to describe this BMW Concept 4. I've even seen some Photoshop attempts to fix this oversized front grille. But honestly, should we be that surprised? All the BMW concepts in the last few years seem to follow the same language. Well, I was a hater too, but the more I am looking at it, the more I actually like it. What are your thoughts?
/ IAA2019, Frankfurt, Germany